Holiday Magic… Elevated

For the first time, we’ve extended the wonder of Pinkmas 100 stories into the New York skyline at Edge NYC.

“This holiday season, Edge at Hudson Yards partners with Museum of Ice Cream for a first-of-its-kind collaboration as the beloved Pinkmas celebration reaches new heights. For the first time ever outside of the Museum’s walls, Pinkmas brings its playful holiday fun to Edge, combining immersive installations and festive experiences high above New York City.

Open November 14, 2025–January 5, 2026, Pinkmas at Edge transforms the indoor skydeck into a vibrant holiday destination, where festive color, creativity, and city lights fill the space. During this limited-time exhibition, guests can explore life-size interactive ice cream pints, a banana jungle exhibit, delectable ice cream treats, and more. The whimsical installations combined with Edge’s extraordinary indoor skydeck create a holiday adventure unlike any other.

“For the first time ever, we are sprinkling the magic of Pinkmas 100 stories up into the New York skyline, proving that the world’s sweetest immersive experience belongs at the world’s most spectacular viewing deck. This partnership with Edge is not just a holiday experience; it is a celebration of imagination and a love letter to New York, giving guests an unforgettable, elevated celebration you truly won’t find anywhere else,” said Manish Vora, Chief Executive Officer of Museum of Ice Cream. “

Scoop up this elevated experience and share in the holiday magic with breathtaking views at Edge NYC.  More details about Pinkmas at Edge can be found here.

Make your day even sweeter with 10% off your visit to Edge and Museum of Ice Cream!

Offer includes:

• General Admission to Edge
• General Admission to Museum of Ice Cream

This bundle is purchased through Tiqets HERE.

The Holiday Magic is Real

Museum of Ice Cream’s Pinkmas celebration is more playful and delicious than ever.

From our ice cream winter wonderland and joyful play spaces across our world famous immersive museums, this is your chance to create memories as bold and bright as your favorite holiday sweater.

The sweetest part of Pinkmas is indulging in all-new festive treats and ice cream creations, designed to taste like cool winter nights and the nostalgia of childhood dreams.

• Step into a Pinkmas Wonderland
• Tree Wishes to make your holiday dreams come true
• Unlimited Ice Cream in festive, holiday flavors
• The most magical spot for your Holiday Cards

The holiday magic is only lasts for a limited time, November 14th – January 19th in New York City, Chicago, Boston, and Miami!

Click HERE to learn more!

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If there’s one place where you’ll desperately need a frosty treat, it would be in the desert – which is why we’re excited to announce that Museum of Ice Cream is coming to Las Vegas!

We’re beyond thrilled to announce the grand opening of Museum of Ice Cream – Las Vegas in the AREA15 entertainment district. This isn’t just any new location – it’ll be the largest Museum of Ice Cream yet, even bigger than our flagship in New York City! Las Vegas, a city known for its larger-than-life experiences, is the perfect fit for our sweet magic.

Bigger, Bolder and Sweeter Than Ever

Las Vegas has always been a city of go big or go home, so we’re pulling out all the stops. Imagine a sprinkle-filled banana boat canal ride, saying “I do” in an ice cream wedding chapel, and our legendary sprinkle pool – but with a little extra Vegas sparkle!

This isn’t just a museum; it’s a whole new way to experience the playful side of Las Vegas. Whether you’re a local or just visiting; Museum of Ice Cream – Las Vegas is designed to create joy, connection and shared memories – all over a shared love of ice cream.

We’re taking you on a sensory journey through 14 immersive experiences inspired by the unique flavor of Las Vegas. From the extravagant Strawberries & Cream Suite to the high-energy fun of the Party Sprinkle Suite, each themed room will offer an experience as vibrant as the city itself.

In need of a sweet thrill? Try your hand at our ice cream-themed casino games for a chance to win edible ice cream chips, or dine in style at a vintage-inspired dinner club straight out of classic films like Casino.

If you’re excited about our upcoming Las Vegas experience, sign up for our newsletter to get the latest updates and early access to tickets.

AREA15: The Perfect Playground for Our Sweetest Adventure Yet

Located just minutes from the Las Vegas Strip, AREA15 is a vibrant hotspot for interactive attractions, immersive art and cutting-edge experiences. With more than 3 million visitors a year, it’s the perfect place to welcome our newest Museum of Ice Cream. Prepare for a one-of-a-kind experience that blends the fun and magic of MOIC with the electric energy of Las Vegas.

Whether you’re in town for a weekend getaway or you’re a Vegas local, the Museum of Ice Cream – Las Vegas promises to be the chillest new attraction in the desert. Don’t just take our word for it – follow @museumoficecream on social media and sign up for updates to get the latest scoop on the grand opening in 2026.

Las Vegas, we’re ready to sprinkle a little extra magic on your sweet city!

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3 ways to beat back to school blues (psst…includes a delicious discount!)

Another summer of fun is over, and school is back in session! It can feel like a bummer to head back to class, so the assignment today is to bring down the stress so that every scoop can keep cool in school. Oh, and keep scrolling – we snuck in a sweet September promotion for you!  

1. PLAYTIME IS GOOD FOR YOU

Studying hard is important, but so is studying smart! Cognitive development experts agree that having regular playtime is crucial to processing information learned in school, and teaches younger scoops how to cope with competition in a safe way.  Vitally, some key benefits of play include reducing stress and boosting enthusiasm for learning!

The best kid’s activities involve role-play, which means that you need to look for play spaces that offer freedom of imagination! Playgrounds are excellent stages for role-play, and spaces like MOIC’s famous sprinkle pool are perfect for setting the mood. If you want to kick it up a notch and make sure that your lil scoops are getting some exercise in, we highly recommend our bouncy castle – you’ll literally get to bounce the stress out of you! ‍

2. TREAT YOURSELF WHEN YOU DESERVE IT

Rewarding lil scoops when they’re stressed out with a frozen dessert is a great way to keep them motivated because they have something to look forward to. The best type of ice cream for kids, however, is any variety that sparks the most joy! When we do something that brings us joy (like eating ice cream!), our brains release endorphins, which are chemical hormones that your body releases during periods of both stress and pleasure. These hormones act as ‘messengers’ that travel along your nervous system to ‘tell’ your body how to react and generally lowers stress levels, relieves pain and encourages a positive state of mind. See, the real benefits of ice cream sometimes outweighs its calories! Ultimately, it can be a good thing to indulge every now and again. A day of unlimited ice cream at MOIC might just be what the doctor ordered then, especially if you know a stressed-out scoop with a sweet tooth! ‍

3. GET CREATIVE!

While engaging your body is super important to keep stress down, so is engaging your mind! Kids can get brain-tired when it comes to rote learning, but enjoying after school creative activities can reset an exhausted mind and encourage critical thinking (which definitely comes in handy in school!). Making art is an excellent start, especially if it’s paired with something that your scoop enjoys! Craft ideas for kids should be something simple and structured – in the museum, we get those creative juices flowing by letting scoops make digital artwork of their perfect cones using a sweet template. Being creative should be a progressive process that builds to more complex activities, like the paper ice cream truck crafting that we offer later in the museum. ‍ WE’RE HERE FOR YOU Finding kids’ activities on weekdays can be pretty challenging, but we’re keen to help you keep cool in school! We’re welcoming any schooling scoops with a frosty 20% off Museum of Ice Cream weekday tickets from 6th to 30th Sep. Just use code BACKTOSCHOOL at checkout to make use of this promotion, and don’t forget that ice cream is best shared with some sweet cone-panions!

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